{"id":702,"date":"2022-02-19T20:41:21","date_gmt":"2022-02-19T20:41:21","guid":{"rendered":"https:\/\/sites.generatepress.com\/scribe\/?page_id=16"},"modified":"2025-06-28T17:14:14","modified_gmt":"2025-06-28T21:14:14","slug":"about","status":"publish","type":"page","link":"https:\/\/thedoctorads.com\/blog\/about","title":{"rendered":"About"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/thedoctorads.com\/blog\/wp-content\/uploads\/2025\/06\/IMG_8905-2.jpg\" alt=\"\" class=\"wp-image-711\" title=\"\" srcset=\"https:\/\/blog.thedoctorads.com\/wp-content\/uploads\/2025\/06\/IMG_8905-2.jpg 400w, https:\/\/blog.thedoctorads.com\/wp-content\/uploads\/2025\/06\/IMG_8905-2-300x300.jpg 300w, https:\/\/blog.thedoctorads.com\/wp-content\/uploads\/2025\/06\/IMG_8905-2-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Story Behind Doctor Ads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hello, I&#8217;m Igor Ivitskiy. While my formal bio lists my achievements in mathematics and PPC, this blog is where I share the story behind the numbers. My journey into Google Ads wasn&#8217;t just a career move; it was the discovery of a new, complex system waiting to be optimized. Since 2006, I&#8217;ve been fascinated by applying first-principles thinking not just to win auctions, but to build truly profitable, scalable systems for my clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This blog, &#8220;Doctor Ads,&#8221; is my platform for demystifying the &#8216;black box&#8217;. Too many advertisers are leaving money on the table, trapped by platform defaults and surface-level &#8220;best practices.&#8221; My goal here is to move beyond that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What You&#8217;ll Find Here<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not a blog for quick tips or surface-level hacks. Instead, expect to find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deep Dives:<\/strong>\u00a0Comprehensive explorations of core Google Ads mechanics, from bidding strategies to attribution models.<\/li>\n\n\n\n<li><strong>First-Principles Thinking:<\/strong>\u00a0We&#8217;ll break down complex problems to their fundamental truths to build strategies that are robust and adaptable.<\/li>\n\n\n\n<li><strong>Actionable Frameworks:<\/strong>\u00a0The same systems-based thinking that has generated over $50 million in profit for my clients, adapted for you to learn and apply.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">My mission is to give you the strategic depth to take back control, challenge Google&#8217;s recommendations with data-driven confidence, and build a truly defensible competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a more formal list of my academic background, speaking engagements, and career milestones, please see my&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/ivitskiy.com\/en\/ivitskiy\/\">main professional biography here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s build a better way to advertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Story Behind Doctor Ads Hello, I&#8217;m Igor Ivitskiy. While my formal bio lists my achievements in mathematics and PPC, this blog is where I share the story behind the numbers. My journey into Google Ads wasn&#8217;t just a career move; it was the discovery of a new, complex system waiting to be optimized. Since &#8230; <a title=\"About\" class=\"read-more\" href=\"https:\/\/thedoctorads.com\/blog\/about\" aria-label=\"Read more about About\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-702","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/pages\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":2,"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/pages\/702\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/pages\/702\/revisions\/821"}],"wp:attachment":[{"href":"https:\/\/thedoctorads.com\/blog\/wp-json\/wp\/v2\/media?parent=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}