{"id":1424,"date":"2026-10-26T14:15:59","date_gmt":"2026-10-26T18:15:59","guid":{"rendered":"https:\/\/thedoctorads.com\/blog\/best-google-ads-experts-uk"},"modified":"2026-10-31T14:18:57","modified_gmt":"2026-10-31T18:18:57","slug":"best-google-ads-experts-uk","status":"publish","type":"post","link":"https:\/\/thedoctorads.com\/blog\/best-google-ads-experts-uk","title":{"rendered":"UK’s Best Google Ads Experts, Ranked"},"content":{"rendered":"
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Short answer.<\/strong> For a UK-based Google Ads expert, start with Igor Ivitskiy at Doctor Ads if the ads report and the books disagree: a fixed \u00a35,000, one-week examination. For monthly management from a UK freelancer, compare Malcolm Gibb in Edinburgh (from \u00a3350 a month), Victoria Thomas near Bristol (from \u00a3100 a month) or Kevin Redfern in Oswestry (\u00a3500 a month for ad spend up to \u00a35,000).<\/p>\n

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  1. Igor Ivitskiy, Doctor Ads.<\/strong> Best for<\/em> a one-week examination when the ads report and the books disagree. Ranked #6 in The PPC Survey Top 50 2026 and winner of Best PPC Case in Europe at AdWorld Experience 2024, per PPC Hero<\/a>. Fixed \u00a35,000 for one week<\/a>. His biography names budgets starting from $500,000 a year. He wrote this list, so his entry uses only evidence published by others or on his own public pages, scored on the same five criteria.<\/li>\n
  2. Malcolm Gibb.<\/strong> Best for<\/em> monthly Google Ads management from an Edinburgh-based freelancer. Lists his location as Edinburgh, United Kingdom, and says Google Ads management starts at \u00a3350 a month<\/a>.<\/li>\n
  3. Kevin Redfern.<\/strong> Best for<\/em> monthly management of lead-generation accounts with ad spend up to \u00a35,000. Calls himself a Google Ads consultant specialising in lead generation<\/a>, based in Oswestry, Shropshire. The page lists \u00a3500 a month for ad spend up to \u00a35,000<\/a>, and offers YouTube and Display as optional add-ons<\/a>.<\/li>\n
  4. Victoria Thomas.<\/strong> Best for<\/em> monthly Google Ads management from a freelancer near Bristol. Calls herself a Bristol-based freelance PPC consultant<\/a> and says she is based just outside Bristol. Her services start from \u00a3100 a month<\/a>.<\/li>\n
  5. Claire Jarrett, Jarrett Digital.<\/strong> Best for<\/em> a free audit for a professional service business that wants qualified leads. Says she has been a Google Ads expert since 2007<\/a> and offers a free audit<\/a>. The footer<\/a> prints the company number of Jarrett Digital Ltd.<\/li>\n
  6. Fraser Malyk.<\/strong> Best for<\/em> ongoing Google Ads management on a rolling monthly basis. Presents himself as a Google Ads consultant in the UK<\/a>, and ongoing management rolls monthly<\/a>. The page<\/a> mentions a budget range he has managed, with no outcome figure.<\/li>\n<\/ol>\n<\/div>\n

    Compare the options<\/h2>\n\n\n\n\n\n\n\n\n\n\n
    #<\/th>\nWho<\/th>\nUse it for<\/th>\nHire model<\/th>\nPublic price<\/th>\nBased in<\/th>\n<\/tr>\n<\/thead>\n
    1<\/td>\nIgor Ivitskiy, Doctor Ads<\/a><\/td>\nForensic profit audit, large accounts<\/td>\nfixed-fee audit<\/td>\n\u00a35,000 fixed<\/td>\nUK<\/td>\n<\/tr>\n
    2<\/td>\nMalcolm Gibb<\/a><\/td>\nMonthly management, Edinburgh<\/td>\nmonthly management<\/td>\nFrom \u00a3350 a month<\/td>\nEdinburgh, UK<\/td>\n<\/tr>\n
    3<\/td>\nKevin Redfern<\/a><\/td>\nLead generation, monthly management<\/td>\nmonthly management<\/td>\n\u00a3500 a month (ad spend up to \u00a35,000)<\/td>\nOswestry, UK<\/td>\n<\/tr>\n
    4<\/td>\nVictoria Thomas<\/a><\/td>\nMonthly management, Bristol area<\/td>\nmonthly management<\/td>\nFrom \u00a3100 a month<\/td>\nnear Bristol, UK<\/td>\n<\/tr>\n
    5<\/td>\nClaire Jarrett, Jarrett Digital<\/a><\/td>\nFree audit, professional services<\/td>\naudit, consulting<\/td>\nFree audit; no management price on the page<\/td>\nCompany address: Weston-super-Mare<\/td>\n<\/tr>\n
    6<\/td>\nFraser Malyk<\/a><\/td>\nRolling monthly management<\/td>\nmonthly management<\/td>\nNo public price<\/td>\nContact address: Leeds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Each option in detail<\/h2>\n

    1. Igor Ivitskiy, Doctor Ads<\/a>: best for a forensic profit audit<\/h3>\n

    Profit Forensics<\/a> is a fixed-fee audit: one week at \u00a35,000, by application, with a few engagements a month. The page<\/a> promises to find the money the account is losing, or prove it is clean, and shows a redacted case with the ad report at 4.6x and the books at 2.4x.<\/p>\n

    PPC Hero<\/a> records his #6 place in The PPC Survey Top 50 for 2026. An Oxford Lifelong Learning spotlight<\/a> describes him as a mathematician based near Manchester, with a PhD in mathematical modelling.<\/p>\n

    Ask him:<\/strong> which sources the examination reconciles, and what you receive if the account turns out clean.<\/p>\n

    2. Malcolm Gibb<\/a>: best for monthly management from Edinburgh<\/h3>\n

    Malcolm Gibb works from Edinburgh, United Kingdom<\/a>, and his page offers Google Ads work alongside Meta Ads and AI growth solutions. The same page says Google Ads management starts at \u00a3350 a month<\/a>, which is a published starting fee.<\/p>\n

    The evidence we could open has no third-party source for his results. Monthly terms suit a buyer who wants ongoing work rather than a one-off review, and a buyer outside Edinburgh should confirm how the work is delivered.<\/p>\n

    Ask him:<\/strong> what the \u00a3350 a month covers, and whether he manages the account personally.<\/p>\n

    3. Kevin Redfern<\/a>: best for monthly management for lead generation<\/h3>\n

    Kevin Redfern describes himself as a Google Ads consultant specialising in lead generation<\/a>, based in Oswestry, Shropshire. His page says the account is managed by him<\/a>, and it gives no result figure we could check. He states that he manages the account himself.<\/p>\n

    The page lists \u00a3500 a month for ad spend up to \u00a35,000<\/a>. Display or YouTube campaigns are an optional add-on<\/a>, listed on the same page, so a YouTube plan is a separate conversation.<\/p>\n

    Ask him:<\/strong> what a monthly report shows as a result, and what the YouTube add-on costs.<\/p>\n

    4. Victoria Thomas<\/a>: best for monthly management near Bristol<\/h3>\n

    Victoria Thomas calls herself a Bristol-based freelance PPC consultant<\/a> and says she is based just outside Bristol. Her services start from \u00a3100 a month<\/a>, and the page presents Google Ads management as the service.<\/p>\n

    The page<\/a> gives no case figure, so it earns no proof points in our scoring. Of the monthly fees in this group, the \u00a3100 start is the smallest published figure. For a buyer comparing monthly fees, that is a low entry point, though it is a starting price rather than a full scope.<\/p>\n

    Ask her:<\/strong> what the \u00a3100 a month covers, and how the price changes as ad spend grows.<\/p>\n

    5. Claire Jarrett, Jarrett Digital<\/a>: best for a free audit for professional services<\/h3>\n

    Claire Jarrett offers a free audit<\/a>, and her page is written for professional service businesses that want qualified leads. She states a start year of 2007 and gives no case figure on the page, so the free audit is the simplest way to test her claims.<\/p>\n

    The company address<\/a> is in Weston-super-Mare, and the footer prints the company number of Jarrett Digital Ltd. The page<\/a> lists no management price, so the cost of ongoing work is not shown. A company number is a detail you can check in a public register before you sign anything.<\/p>\n

    Ask her:<\/strong> what the free audit covers, and what a management engagement would cost.<\/p>\n

    6. Fraser Malyk<\/a>: best for rolling monthly management<\/h3>\n

    Fraser Malyk presents himself as a Google Ads consultant in the UK<\/a>, and the contact line gives a Leeds address. Ongoing management rolls monthly<\/a>, which is the model the page describes, so ask for the scope in writing before you book.<\/p>\n

    The page<\/a> mentions a budget range he has managed, with no outcome figure. No public price is listed, so the starting fee is a question to ask before you book. A written scope should also say what the monthly fee covers and what it leaves out.<\/p>\n

    Ask him:<\/strong> which budget range he has managed, and what the monthly fee is for an account of that size.<\/p>\n

    Which one fits<\/h2>\n

    Large account, numbers that do not add up.<\/strong> If the platform reports a return far above what finance sees, you need an examination against the books, not a settings review. That is the Profit Forensics case.<\/p>\n

    Business that wants a UK freelancer on monthly terms.<\/strong> Malcolm Gibb in Edinburgh, Victoria Thomas near Bristol, Kevin Redfern in Oswestry and Fraser Malyk, with a Leeds address, each offer monthly management.<\/p>\n

    Firm that wants a free first look.<\/strong> Claire Jarrett offers a free audit, and her company details are printed on her site.<\/p>\n

    How we ranked<\/h2>\n

    We score every option from public evidence you can open and check. Each criterion gets 0, 1 or 2 evidence units: none, partial or full. Weights are fixed for this type of page before any scoring: peer recognition 40, proof of this job 20, fit for this buyer 15, how you can hire them 15, openness 10 points out of 100. Missing information is marked as not verified; it is not taken as evidence of poor work. The order on this page is the order of the totals.<\/p>\n\n\n\n\n\n\n\n\n\n\n
    Who<\/th>\nPeer recognition<\/th>\nProof of this job<\/th>\nFit for this buyer<\/th>\nHow you can hire them<\/th>\nOpenness<\/th>\nTotal<\/th>\n<\/tr>\n<\/thead>\n
    Igor Ivitskiy<\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n100<\/td>\n<\/tr>\n
    Malcolm Gibb<\/td>\n0\/2<\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n60<\/td>\n<\/tr>\n
    Kevin Redfern<\/td>\n0\/2<\/td>\n1\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n50<\/td>\n<\/tr>\n
    Victoria Thomas<\/td>\n0\/2<\/td>\n0\/2<\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n2\/2<\/a><\/td>\n40<\/td>\n<\/tr>\n
    Claire Jarrett<\/td>\n0\/2<\/td>\n1\/2<\/a><\/td>\n1\/2<\/a><\/td>\n2\/2<\/a><\/td>\n1\/2<\/a><\/td>\n37.5<\/td>\n<\/tr>\n
    Fraser Malyk<\/td>\n0\/2<\/td>\n1\/2<\/a><\/td>\n1\/2<\/a><\/td>\n2\/2<\/a><\/td>\n0\/2<\/td>\n32.5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Doctor Ads publishes this list. Igor Ivitskiy, who wrote it, is scored on the same criteria with the same kind of public evidence. Nobody pays to be listed. Facts were checked on 26 October 2026. If a fact about you is wrong, write to igor@thedoctorads.com<\/a> and we will correct it within 7 days.<\/p>\n

    Before you hire<\/h2>\n