"You are paid to find problems, so you will find problems."+
The fee is fixed and paid before I look. Drama earns me nothing. A clean bill is a result I sign with pride, and some clients hire me hoping for exactly that.
Why not let my agency audit itself?+
Your agency may be excellent. An independent read exists so the word "may" disappears. Nobody grades their own homework, honestly or not.
Is this an AI scan with a nice cover?+
Tools pull the data. The conclusions are mine, checked by hand, and I sign them personally. A scan gives you 200 flags. I give you the few that are worth money, with proof.
Why pay $3,000 when audits are free?+
A free audit is a sales funnel: it has to find work for whoever gives it. You are not paying for hours. You are paying for the absence of a second agenda.
We already keep our negative lists clean.+
So did a clinic running a negative list tens of thousands of lines long, with a third of its spend still going to queries that never converted. Across the corpus, list size and waste are uncorrelated. Hygiene is not diagnosis.
What if you find nothing?+
Then you get the clean bill and my signature on it, and the internal argument is over. If I can neither find money nor prove the account clean, you get a refund.
My spend is small. Is this worth it?+
A $6,000 account leaking 20% loses about $14,000 a year, every year, and the fix is yours forever. If the math will not work for you, I will tell you at the request stage and decline.
What do you need from me?+
Access the way agencies get it, through a manager account. Your margins or a fair estimate, one short call. I change nothing, and the change history will prove it.
