Short answer. By job, start with Jyll Saskin Gales for a fixed-fee scorecard your team can implement, from US$1,000. For a one-week examination when the ads report and the books disagree, consider Igor Ivitskiy at Doctor Ads, £5,000 fixed. For ecommerce management and a free consultation, Kirk Williams starts at $750 a month.
- Jyll Saskin Gales, Inside Google Ads. Best for a fixed-fee audit that ends in a one-page scorecard your team implements. Ranked #1 in The PPC Survey Top 50 2026, per her own page. From US$1,000, delivered within a week as a 1-page scorecard plus 2 to 4 pages of recommendations. Not for campaign management, in her own words.
- Igor Ivitskiy, Doctor Ads. Best for a one-week examination when reported ROAS and the books disagree in a large account. Ranked #6 in The PPC Survey Top 50 2026 and winner of Best PPC Case in Europe at AdWorld Experience 2024, per PPC Hero. The fixed fee is £5,000 for one week. His biography names budgets starting from $500,000 a year. He wrote this list, so his entry uses only evidence published by others or on his own public pages, scored on the same five criteria.
- Kirk Williams, ZATO. Best for ecommerce brands that want monthly Google Ads management. His homepage says he was named #4 Most Influential PPC Expert in 2026 by ppcsurvey.com. Fees start at $750 a month, and the homepage offers a free consultation.
- Nils Rooijmans. Best for a remote PPC agency for clients, or corporate training. Says he runs a fully remote PPC agency and also provides corporate training. His site claims 3x profits.
- Brad Geddes, Adalysis. Best for a one-day Google Ads workshop. An author page calls him an Adalysis co-founder and a member of the SMX programming team. The SMX workshops are one-day intensive training sessions about Google Ads.
- Julie Friedman Bacchini, Neptune Moon. Best for a second-opinion review of an existing Google Ads account. The Neptune Moon page names Julie Friedman Bacchini and lists account reviews as a second opinion alongside PPC account management. No public fee is listed.
- Andrew Lolk, savvyrevenue. Best for ecommerce paid ads, where pricing comes as a proposal. Founder of savvyrevenue, which offers paid ads for ecommerce, judged on your KPIs. The form says it provides a proposal on pricing, not a posted fee.
- Ameet Khabra, Hop Skip Media. Best for Google Ads management from a PPC agency whose founder signs the agency page. Hop Skip Media offers PPC agency and Google Ads management, and its page carries a note from founder Ameet Khabra. No public fee is listed.
Cite this study
Ivitskiy, Igor. 2026. “Best Google Ads Experts to Hire, by Job.” Doctor Ads. Updated 31 Oct 2026. https://thedoctorads.com/blog/best-google-ads-experts.
On this page
Compare the options
| # | Who | Use it for | Hire model | Public price | Based in |
|---|---|---|---|---|---|
| 1 | Jyll Saskin Gales, Inside Google Ads | Scorecard audit, in-house teams | fixed-fee audit | From US$1,000 | Not verified |
| 2 | Igor Ivitskiy, Doctor Ads | Forensic profit audit, large accounts | fixed-fee audit | £5,000 fixed | UK |
| 3 | Kirk Williams, ZATO | Ecommerce management, free consultation | monthly management, consultation | From $750 a month | Not verified |
| 4 | Nils Rooijmans | Remote agency, corporate training | agency, corporate training | No public price | Not verified |
| 5 | Brad Geddes, Adalysis | One-day workshop | workshop | No public price | Not verified |
| 6 | Julie Friedman Bacchini, Neptune Moon | Second-opinion review, management | account review, management | No public price | Not verified |
| 7 | Andrew Lolk, savvyrevenue | Ecommerce paid ads, proposal pricing | proposal | Proposal, no public price | Not verified |
| 8 | Ameet Khabra, Hop Skip Media | Agency management | management | No public price | Not verified |
Each option in detail
1. Jyll Saskin Gales, Inside Google Ads: best for a scorecard your team implements
An audit starts at US$1,000 and is delivered within one week, as a 1-page scorecard plus 2 to 4 pages of specific recommendations. A client quote on the audit page says the audit helped double conversion volume.
She is ranked #1 in The PPC Survey Top 50 2026 on her own page. She states that she does not offer Google Ads campaign management. She invoices Canadian businesses in CAD.
Ask her: whether the scorecard covers profit or only account hygiene, and how long the recommendations stay valid.
2. Igor Ivitskiy, Doctor Ads: best for a forensic profit audit
Profit Forensics is a fixed-fee audit: one week at £5,000, by application, with a few engagements a month. The service page promises to find the money the account is losing, or prove it is clean, and shows a redacted case with the ad report at 4.6x and the books at 2.4x.
PPC Hero records his #6 place in The PPC Survey Top 50 for 2026. His biography mentions budgets starting from $500,000 a year.
Ask him: which sources the examination reconciles, and what you receive if the account turns out clean.
3. Kirk Williams, ZATO: best for ecommerce management with a free consultation
Kirk Williams founded ZATO in 2011, which calls itself Ecommerce Experts on its homepage. Fees start at $750 a month for Google Ads management, and the homepage offers a free consultation. The fee is a starting figure, so the final monthly cost depends on the scope you agree.
The homepage places him at #4 among the most influential PPC experts of 2026, attributed to ppcsurvey.com. The evidence we could open has no case study with figures, so proof scores zero for him. A survey place is a recognition signal, not a result for your account, so ask for a case with figures.
Ask him: what the $750 a month covers for an ecommerce store, and what the free consultation includes.
4. Nils Rooijmans: best for a remote agency or corporate training
Nils Rooijmans says he runs a fully remote PPC agency and provides corporate training. He says his site claims 3x profits, a claim with no third-party source in the evidence we could open.
The page gives no public fee, so the cost of agency work and of training needs a conversation. Recognition scores zero because we found no ranking or award for him. A fully remote agency suits a buyer who is comfortable managing by reports and calls, which is worth weighing before you sign.
Ask him: what the 3x profit figure measures, and how the corporate training is priced.
5. Brad Geddes, Adalysis: best for a one-day Google Ads workshop
The author page calls Brad Geddes an Adalysis co-founder and says he is on the SMX programming team. It also names his book, Advanced Google AdWords, but gives no client result, so proof stays partial.
His offer is a one-day intensive training session about Google Ads, run with SMX. It is training, not account management, so it suits a team that wants to learn the platform in a day. A workshop does not replace an audit of a live account, so pair it with a review if the account already has problems.
Ask him: which topics the one-day workshop covers, and whether the team gets follow-up material.
6. Julie Friedman Bacchini, Neptune Moon: best for a second-opinion account review
The Neptune Moon page names Julie Friedman Bacchini. The page title is Stop Wasting Money In Google Ads, and the services include account reviews as a second opinion, with PPC account management listed beside them, so the same firm sells both.
The page gives no result figure for any account, so proof is partial. No public fee is listed, so a review is a quote to ask for rather than a number to compare. A second opinion suits a team that already has an agency and wants a check on its work.
Ask her: what a second-opinion review covers, and whether it can end with a list of fixes.
7. Andrew Lolk, savvyrevenue: best for ecommerce paid ads
Andrew Lolk is the founder of savvyrevenue. The page title says paid ads for ecommerce, judged on your KPIs, and the pricing is a proposal, not a published number.
The form asks visitors to talk to Andrew, and it offers a proposal on pricing and partnership model. The evidence we could open has no case figure or third-party ranking, so proof and recognition stay at zero. Bring your ad spend, KPIs and margin figures to that first conversation.
Ask him: which KPIs the proposal is judged on, and what the first proposal includes.
8. Ameet Khabra, Hop Skip Media: best for agency Google Ads management
Hop Skip Media presents itself as a PPC agency for Google Ads management. A note from its founder, Ameet Khabra, appears on the homepage.
The agency page is a Google Ads management offer with no public fee. The evidence we could open has no result figure and no third-party ranking, so proof and recognition stay at zero. Its listed offer is management, so ask whether a review is sold separately.
Ask him: what the management fee covers, and which results the team can show for an account of your size.
Worth following
Frederick Vallaeys is the CEO of Optmyzr, a software company that designs enterprise software for managing search campaigns. His about page says he was one of the first 500 employees at Google. He leads a software company, so we list him for reading rather than rank him for hire; his view from the tool side is worth reading for in-house teams that choose software.
Which one fits
Large account, numbers that do not add up. When the platform’s return looks far better than what finance sees, an examination against the books is the right size. That is the Profit Forensics case.
In-house team that needs a scorecard or training. Jyll Saskin Gales suits a team that will implement a short list of fixes. Brad Geddes sells a one-day workshop, and Julie Friedman Bacchini sells a second-opinion review.
Ecommerce brand that wants ongoing management. Kirk Williams offers management from $750 a month and a free consultation. Andrew Lolk prices paid ads for ecommerce by proposal.
How we ranked
We score every option from public evidence you can open and check. Each criterion gets 0, 1 or 2 evidence units: none, partial or full. Weights are fixed for this type of page before any scoring: peer recognition 30, proof of this job 20, fit for this buyer 15, how you can hire them 20, openness 15 points out of 100. Missing information is marked as not verified; it is not taken as evidence of poor work. The order on this page is the order of the totals.
| Who | Peer recognition | Proof of this job | Fit for this buyer | How you can hire them | Openness | Total |
|---|---|---|---|---|---|---|
| Jyll Saskin Gales | 2/2 | 2/2 | 2/2 | 2/2 | 2/2 | 100 |
| Igor Ivitskiy | 2/2 | 2/2 | 1/2 | 2/2 | 2/2 | 92.5 |
| Kirk Williams | 2/2 | 0/2 | 2/2 | 2/2 | 2/2 | 80 |
| Nils Rooijmans | 0/2 | 2/2 | 2/2 | 2/2 | 0/2 | 55 |
| Brad Geddes | 1/2 | 1/2 | 1/2 | 2/2 | 0/2 | 52.5 |
| Julie Friedman Bacchini | 0/2 | 1/2 | 2/2 | 2/2 | 0/2 | 45 |
| Andrew Lolk | 0/2 | 0/2 | 2/2 | 2/2 | 1/2 | 42.5 |
| Ameet Khabra | 0/2 | 0/2 | 2/2 | 2/2 | 0/2 | 35 |
Doctor Ads publishes this list. Igor Ivitskiy, who wrote it, is scored on the same criteria with the same kind of public evidence. Nobody pays to be listed. Facts were checked on 26 October 2026. If a fact about you is wrong, write to igor@thedoctorads.com and we will correct it within 7 days.
Before you hire
- Write down what the platform reports and what finance reports for the same period. If they differ, ask each option how they would reconcile them. Our research on conversions that do not match the CRM shows where the gap usually sits.
- Ask for the deliverable in writing before you pay: a scorecard, a report, a workshop agenda, or a list of fixes.
- Ask whether the expert would sell you management afterwards. An audit sold on its own has no stake in the next contract.
- Check the target before the account: target ROAS should start from your margin, and a review that never asks about margin is a settings check.
- Where no public price is listed, ask for a written quote before you book a call.
Questions buyers ask
Which Google Ads expert should I hire for a one-off audit?
For a one-week examination of a large account, Igor Ivitskiy’s Profit Forensics is sold at a fixed £5,000. For a scorecard your team implements, Jyll Saskin Gales starts at US$1,000 and delivers within a week.
Which Google Ads experts offer coaching or training?
Jyll Saskin Gales lists Google Ads coaching and training, and says she does not offer campaign management. Brad Geddes sells one-day Google Ads workshops with SMX.
How much do Google Ads experts charge?
Three options here publish a fee: Igor Ivitskiy at £5,000 for an examination, Jyll Saskin Gales from US$1,000 for an audit, and Kirk Williams from $750 a month for management. Andrew Lolk quotes by proposal, and the rest publish no fee.
Should a Google Ads expert also manage my account?
It depends on the job. Jyll Saskin Gales says she does not offer campaign management, and Profit Forensics lists one model, a fixed-fee audit. Kirk Williams sells monthly management.
Researcher’s take
I come second on this list, and I wrote it, so check my position against the evidence. The only point gap to the top spot comes from fit: my biography mentions budgets starting from $500,000 a year, which scores as partial fit for a general buyer. Ask me directly if your account is smaller. For a scorecard your team will implement, start with Jyll Saskin Gales. Hire me when the platform says the account is profitable and the books disagree.