Igor Ivitskiy | Doctor Ads -

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Igor Ivitskiy

Doctor Ads

PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads.
Named "Europe's Best PPC Speaker" by Adworld Experience. One of the leading Google Ads experts in the world.
A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses.
A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.

Articles

The Complete Guide to Google Ads Bid Adjustments: A Data-Driven Approach for Technical Principals

Latest articles

Google Ads Target CPA Bidding: A Data-Driven Analysis for Technical Principals

July 16, 2025

The Target CPA bid strategy represents one of the most sophisticated approaches within Google ... Read more

Mastering Google Ads Portfolio Bid Strategies: A Definitive Guide

June 28, 2025

Introduction to Google Ads Portfolio Bid Strategies: Beyond Manual Bidding Most advertisers using Google ... Read more