Short answer. For a B2C SaaS account, start with Igor Ivitskiy at Doctor Ads, whose AdWorld Experience page lists a 30x conversion case for B2C SaaS. The offer cited here is a fixed £5,000 audit. For monthly paid search for PLG or self-serve SaaS, Pavels Mordvicevs at Camel Digital lists management from $3,889 a month, and Admiral Media sells app acquisition for subscription apps.
- Igor Ivitskiy, Doctor Ads. Best for a one-week audit against the books when a B2C SaaS account’s numbers look wrong. AdWorld Experience lists a 30x conversion case for B2C SaaS, achieved through in-depth keyword research, and PPC Hero records his #6 place in The PPC Survey Top 50 for 2026. The offer cited here is a £5,000 one-week audit. His biography names budgets starting from $500,000 a year. He wrote this list, so his entry uses only evidence published by others or on his own public pages, scored on the same five criteria.
- Pavels Mordvicevs, Camel Digital. Best for monthly paid search management for PLG or self-serve SaaS companies. The Camel Digital blog says the offer is for PLG or self-serve SaaS with a $5k+ ad budget. The about page reports 65 credit card trials in 3 months from Google Ads, and the pricing page lists management from $3,889 a month.
- Admiral Media. Best for paid user acquisition for subscription apps, with Google among the channels. The subscription app page says Admiral runs paid user acquisition on Meta, TikTok, Google and Apple Ads, and states €500M+ in ad spend managed. No public price appears in the evidence we could open.
- Rocketship HQ. Best for user acquisition for B2C apps, with Google among more than ten channels. The site says the team drives growth for B2C apps and runs user acquisition across Meta, TikTok, Google, AppLovin and 10+ channels. Its footer gives a New York address, and no public price is listed.
- Phiture. Best for app campaigns on Google Play when the product is a mobile app. The performance marketing page sells App campaigns on Google Play and lists paid media strategies across Google Ads, Meta, TikTok and Snap. It names no result figure and no public price.
- yellowHEAD. Best for paid growth for app installs, with Google among the channels. The homepage says it drives app installs, web visitors and purchases, and invites a growth conversation. A testimonial speaks of increases in campaign performance, with no figure, and no public price is listed.
Cite this study
Ivitskiy, Igor. 2026. “Best Google Ads Experts for B2C SaaS.” Doctor Ads. Updated 31 Oct 2026. https://thedoctorads.com/blog/best-google-ads-experts-b2c-saas.
On this page
Compare the options
| # | Who | Use it for | Hire model | Public price | Based in |
|---|---|---|---|---|---|
| 1 | Igor Ivitskiy, Doctor Ads | B2C SaaS numbers checked against the books | fixed-fee audit | £5,000 fixed audit | UK |
| 2 | Pavels Mordvicevs, Camel Digital | PLG or self-serve SaaS, monthly management | monthly management | From $3,889 a month | Riga, Latvia |
| 3 | Admiral Media | Paid acquisition for subscription apps | user acquisition | No public price | Not verified |
| 4 | Rocketship HQ | B2C app user acquisition | user acquisition, consulting | No public price | New York, NY |
| 5 | Phiture | App campaigns on Google Play | performance marketing | No public price | Berlin, London |
| 6 | yellowHEAD | App installs, paid growth | paid media | No public price | Not verified |
Each option in detail
1. Igor Ivitskiy, Doctor Ads: best for a one-week audit against the books
Doctor Ads sells the Profit Forensics examination, which takes one week and costs a fixed £5,000. The B2C SaaS evidence in his entry sits on a third party’s page: AdWorld Experience lists a 30x conversion case for B2C SaaS, achieved through in-depth keyword research.
Recognition comes from PPC Hero, which records his #6 place in The PPC Survey Top 50 for 2026. The offer cited here is an audit. His biography mentions budgets starting from $500,000 a year in ad spend.
Ask him: how the 30x case was measured, and whether he would run B2C SaaS paid search rather than audit it.
2. Pavels Mordvicevs, Camel Digital: best for monthly paid search for PLG or self-serve SaaS
Pavels Mordvicevs is the founder of Camel Digital, which says it is based in Riga, Latvia, according to its about page. The company’s blog carries his byline and says the offer is for PLG or self-serve SaaS with a $5k+ ad budget. The about page reports 65 credit card trials in 3 months from Google Ads.
The fee is public: the pricing page lists management from $3,889 a month. The stated fit is PLG or self-serve SaaS, which is close to the B2C SaaS brief but not the same, so check the match before you sign. The trial figure is the result figure in the evidence we could open for this entry.
Ask him: which PLG or self-serve SaaS clients the 65 trials came from, and whether the figure counts paid conversions.
3. Admiral Media: best for paid user acquisition for subscription apps
Admiral Media runs paid user acquisition for subscription apps on Meta, TikTok, Google and Apple Ads. Its page states €500M+ in ad spend managed, and says the agency was founded in 2019.
The fit it states is acquisition for subscription apps. The page gives spend managed, not a subscriber outcome, so proof for a B2C SaaS job stays at partial. It names no individual who does the work, and no public price appears in the evidence we could open.
Ask them: whether they have run paid acquisition for a B2C SaaS product, and which accounts the €500M+ figure covers.
4. Rocketship HQ: best for user acquisition for B2C apps
Rocketship HQ says on its site that it drives growth for B2C apps and runs user acquisition across Meta, TikTok, Google, AppLovin and more than 10 channels. Its footer lists a New York address. A page title on the site is about hiring a user acquisition agency for subscription apps.
The site describes user acquisition for B2C apps, so a B2C SaaS fit is not stated. Google is one of the channels named, and the hiring route is clear, but the page gives no result figure and no public price, so proof stays at partial.
Ask them: which B2C apps they have run on Google, and what a first engagement costs.
5. Phiture: best for app campaigns on Google Play
Phiture’s performance marketing page sells App campaigns on Google Play and lists paid media strategies across Google Ads, Meta, TikTok and Snap. The offer is for mobile apps, so the fit to a B2C SaaS product is not stated.
The page names no result figure and no public price, so proof stays at partial and openness is not verified. It names no individual who does the work. Paid media on Google Ads is a listed service, so the hiring route is clear.
Ask them: whether Google Ads work for a web subscription product differs from app campaigns, and which team would run it.
6. yellowHEAD: best for paid growth for app installs
yellowHEAD’s homepage says it drives app installs, web visitors and purchases, and invites a growth conversation. A testimonial on the page speaks of increases in campaign performance, but gives no figure.
The stated fit is app installs and purchases, not B2C SaaS, so the fit is partial. No named person and no public price appear in the evidence we could open, so openness is not verified. The invitation to talk is clear, which makes the first step easy.
Ask them: which named person would run the account, and whether they have run Google Ads for a B2C SaaS product.
Which one fits
Account with numbers that do not reconcile. If the platform’s conversions sit far above what finance records for a B2C SaaS account, Igor Ivitskiy’s one-week examination checks them against the books. It is an audit, so it does not replace monthly management. Ask him how the examination would reconcile a trial count with paid revenue.
PLG or self-serve SaaS that wants a manager. Camel Digital lists management from $3,889 a month and states this fit, with a $5k+ ad budget as its threshold. Ask Camel Digital for the source of the trial figure, and whether it has run accounts below that budget.
Subscription or B2C app that needs user acquisition. Admiral Media, Rocketship HQ, Phiture and yellowHEAD sell acquisition for apps on Google and other networks. None of them states a B2C SaaS case in the evidence we could open, so ask for one before you sign. Ask whether the team would run Google Ads for a web product at all.
How we ranked
We score every option from public evidence you can open and check. Each criterion gets 0, 1 or 2 evidence units: none, partial or full. Weights are fixed for this type of page before any scoring: peer recognition 25, proof of this job 35, fit for this buyer 15, how you can hire them 15, openness 10 points out of 100. Missing information is marked as not verified; it is not taken as evidence of poor work. The order on this page is the order of the totals.
| Who | Peer recognition | Proof of this job | Fit for this buyer | How you can hire them | Openness | Total |
|---|---|---|---|---|---|---|
| Igor Ivitskiy | 2/2 | 2/2 | 1/2 | 1/2 | 2/2 | 85 |
| Pavels Mordvicevs | 0/2 | 2/2 | 2/2 | 2/2 | 2/2 | 75 |
| Admiral Media | 0/2 | 1/2 | 2/2 | 2/2 | 0/2 | 47.5 |
| Rocketship HQ | 0/2 | 1/2 | 2/2 | 2/2 | 0/2 | 47.5 |
| Phiture | 0/2 | 1/2 | 1/2 | 2/2 | 0/2 | 40 |
| yellowHEAD | 0/2 | 1/2 | 1/2 | 2/2 | 0/2 | 40 |
Doctor Ads publishes this list. Igor Ivitskiy, who wrote it, is scored on the same criteria with the same kind of public evidence. Nobody pays to be listed. Facts were checked on 26 October 2026. If a fact about you is wrong, write to igor@thedoctorads.com and we will correct it within 7 days.
Before you hire
- Write down the trial or sign-up figures the platform reports, and the figures your billing system records for the same period. If they differ, ask each expert how it would reconcile them. Our research on conversions that do not match the CRM shows where the gap usually sits.
- Check the fit before the price. Ask each expert which business model its past clients had, and whether that matches a SaaS product that bills monthly and runs free trials.
- Start with read-only access to the ad account, and ask each provider what else it needs.
- Ask whether a one-off audit leads to a management offer, and whether you can buy the audit without one.
- Ask for the trial-to-paid figure and the period it covers. Our target ROAS and break-even research explains how to set the target from margin.
- Ask who on the team does the work, and whether that person is named on the site.
Questions buyers ask
Who should a B2C SaaS company hire for Google Ads?
It depends on the job. Igor Ivitskiy at Doctor Ads sells a one-week examination against the books and cites a 30x B2C SaaS case. Camel Digital’s Pavels Mordvicevs states a fit for PLG or self-serve SaaS and lists management from $3,889 a month.
How much does Google Ads management cost for a SaaS company?
The only management price on this list is Camel Digital’s, from $3,889 a month. Igor Ivitskiy’s £5,000 is a fixed one-week audit, not management. The other four experts publish no price for this job in the evidence we could open.
Do app agencies also run Google Ads for SaaS?
Admiral Media, Rocketship HQ, Phiture and yellowHEAD publish work on apps: app acquisition, user acquisition or app campaigns on Google and other networks. None of them states a SaaS case in the evidence we could open, so ask for one before you hire.
Is an audit enough, or do I need someone to run the account?
An audit shows what the account reports and what the books show, but it does not run the campaigns. If you need ongoing management, ask a provider that publishes that service and check its SaaS record in writing.
Researcher’s take
The 30x case that puts me first is printed on AdWorld Experience’s page, not on mine, and I list it for that reason. The offer cited here is a one-week examination at £5,000, not a month-to-month service. If you need someone to run a SaaS account, hire a manager who publishes that service, such as Camel Digital, and use my examination only to check their numbers against the books.