Account Audits & Agency Reviews
What managing a Google Ads account actually consists of.
- $770M+ managed spend
- Since 2006
- #6 in the Top 50 Most Influential PPC Experts
48.8%
A Google Ads Audit Checklist Ordered by the Strongest Evidence
- Who Owns Our SA360, CM360 and Google Ads When We Change Agency?
- Will Our Agency See It If We Give an Auditor Read-Only Access?
- Who Can Audit Our Google Ads Without Trying to Sell Us Management?
- 91.9%What Actually Gets Changed in a Google Ads Account: 91.9% of 63,252 Edits Touched a Criterion
- Questions to Ask Your Google Ads Agency, and What a Bad Answer Sounds Like
- 41.7%Google Ads Sitelinks: 41.7% Repeat Links With 2+ Search Campaigns
- 7 in 10Google Ads Ad Rotation: The Favourite Ad Takes Seven in Ten Impressions
- 4 in 5Four in Five Ad Groups Run a Single Responsive Search Ad
- 0.96Homepage or Landing Page? Inside the Same Google Ads Account, It Is a Coin Flip