Latest articles
Search Partners Are Still On in 51.6% of Live Google Ads Campaigns
September 7, 2026
Across 740 Search campaigns that spent money in the twelve months to July 2026, 51.6% still include Google search partners. The decision is bimodal: 15 of 42 accounts have it off everywhere, 9 have it on everywhere.
Bid and Blocked: 31 of 91 Accounts Target and Exclude the Same Search
September 1, 2026
Google flags search terms that are both added as a keyword and excluded by a negative. Across 9,193,221 rows in 91 accounts the flag appears in 31 of them, on 1,490 distinct cases.
Half the Median Account’s Google Ads Negative Keywords Are Duplicates
September 1, 2026
Across 1,058,686 campaign level negative keywords in 102 accounts, the median account repeats 48.1% of them, and a repeated negative sits in a median of five campaigns.
What Actually Gets Changed in a Google Ads Account: 91.9% of 63,252 Edits Touched a Criterion
September 1, 2026
A census of 63,252 change events across 42 managed accounts: 91.9% touched a keyword, negative or targeting setting, ads took 1.4%, and 63.6% of the log was written by scripts rather than people.