Women or Men in Google Ads? The Cost per Conversion Ratio Is 0.99

Unknown Age Takes 28.8% of Google Ads Spend. Should You Exclude It?

In the median Google Ads account, 28.8% of spend went to people whose age Google reports as Unknown, and a conversion from them cost 1.09 times a known-age conversion. Younger groups converted cheaper than the account average and older groups dearer.