Half of Google Ads Campaigns Spend Less Than Half Their Daily Budget

Where Your Google Ads Impressions Actually Go: 43.18% Lost to Rank, 1.24% to Budget

Across 7,977 Search campaign-months in the managed portfolio, the median campaign loses 43.18% of its impressions to Ad Rank and only 1.24% to budget, and rank carries 83.7% of everything lost.