Are Google Ads Cheaper on Weekends? The Click Is, the Conversion Is Not

The Median Account Puts 78.9% of Its Google Ads Spend on Mobile

Market forecasts report device mix for the market. This is the distribution across a managed portfolio: a median of 78.9% of spend on mobile, 71.0% weighted by spend on the same accounts, and in the accounts measured in both windows a median signed change of 1.76 points since 2023 against a median move of 4.57.

Only 16.3% of Spending Campaigns Restrict the Hours Their Ads Run

Google Ads campaigns run all day unless somebody narrows the week. Of 934 campaigns that spent money in the first half of 2026 across the managed portfolio, 19.6% carried a schedule and 16.3% one that restricts hours; a quarter of all schedules in the snapshot cover the full 168 hours.

The Dead Hours in Your Google Ads Account

The short version. Most owners assume Google spreads the budget across the day in ... Read more