Nine in Ten Performance Max Asset Groups Are Rated Poor or Average

Does a Higher Quality Score Lower Your CPC? Inside the Managed Portfolio, the Price Line Stays Flat

The reprinted table says a Quality Score of 10 halves your CPC. Inside the managed portfolio, the median rank correlation between score and CPC is 0.061, against 0.296 for click-through rate, and score 10 keywords paid 1.00x their account's median click.

In a Managed Portfolio, the Median Campaign Bids Toward Three Conversion Goals

41,784 biddable campaign conversion goals across the managed portfolio, covering all but 509 of the 10,056 campaigns in the goal table. 37.8% carry a category whose label names no business outcome, and 36.8% carry one alongside a sales or lead category.

44.0% of the Median Account’s Search Clicks Land in Google’s Leftover Category

Across the managed portfolio and 6.6 million clicks, the leftover row Google labels 'other search terms' holds a median of 44.0% of the clicks its category report accounts for.

Google Says Count a Lead Once. In Four in Five Accounts the Bidding Column Counts It Every Time

An audit of 1,611 conversion actions inside the column Smart Bidding optimizes toward: 51.1% of lead-type actions count every conversion against Google's own advice, while 86.7% of sales follow it.

A Google Ads Audit Checklist Ordered by the Strongest Evidence

Eight account checks ordered by the strength of the measurement behind each one, starting with the worst tenth of zero-conversion search terms, which holds a median 48.8% of the wasted spend across the managed portfolio.

Which Google Ads Score Actually Tracks Results? Three Tests and One Data Gap

Across 10,424 landing pages, pages scoring 9 or 10 on Google's mobile speed scale convert pooled clicks at 7.41% against 1.45% for the slowest, yet inside the median account the same relationship is only 0.11.

The Last-Step Gap: Ad Strength Sorts Every Step of Its Scale Except One

Compared inside the same ad group across 72,970 ads, Good beats Average on click-through rate in 71.1% of cases, while Excellent beats Good in only 48.3%.

The Score-Rank Gap: What Optimization Score Actually Ranks Inside Your Account

Across the managed Google Ads portfolio and 6,071 scored campaigns, the median rank correlation between a campaign's optimization score and its click-through rate is 0.05, and for conversion rate it is -0.05.