Doctor Ads
The reprinted table says a Quality Score of 10 halves your CPC. Inside the managed portfolio, the median rank correlation between score and CPC is 0.061, against 0.296 for click-through rate, and score 10 keywords paid 1.00x their account's median click.
Google recommends at least two responsive search ads per ad group; Optmyzr argues for exactly one. Across 100,634 enabled ad groups in the managed portfolio, 78.9% run one and 0.9% run three or more.
41,784 biddable campaign conversion goals across the managed portfolio, covering all but 509 of the 10,056 campaigns in the goal table. 37.8% carry a category whose label names no business outcome, and 36.8% carry one alongside a sales or lead category.
Across 740 Search campaigns that spent money in the twelve months to July 2026, 51.6% still include Google search partners. The decision is bimodal: about a third of accounts have it off everywhere, about one in five have it on everywhere.
Google flags search terms that are both added as a keyword and excluded by a negative. Across 9,193,221 rows in the managed portfolio the flag appears in about a third of accounts, on 1,490 distinct cases.
Across 1,058,686 campaign level negative keywords in the managed portfolio, the median account repeats 48.1% of them, and a repeated negative sits in a median of five campaigns.
A census of 63,252 change events across the managed portfolio: 91.9% touched a keyword, negative or targeting setting, ads took 1.4%, and 63.6% of the log was written by scripts rather than people.
Across the managed portfolio and 6.6 million clicks, the leftover row Google labels 'other search terms' holds a median of 44.0% of the clicks its category report accounts for.
An audit of 1,611 conversion actions inside the column Smart Bidding optimizes toward: 51.1% of lead-type actions count every conversion against Google's own advice, while 86.7% of sales follow it.
Across 7,977 Search campaign-months in the managed portfolio, the median campaign loses 43.18% of its impressions to Ad Rank and only 1.24% to budget, and rank carries 83.7% of everything lost.