Doctor Ads
Google Ads campaigns run all day unless somebody narrows the week. Of 934 campaigns that spent money in the first half of 2026 across the managed portfolio, 19.6% carried a schedule and 16.3% one that restricts hours; a quarter of all schedules in the snapshot cover the full 168 hours.
Google labels geographic report rows by whether it placed the user in your targeted location or only judged them interested in it. Across the managed portfolio in the first half of 2026, interest rows carried 5.33% of classified spend, 8.94% without the largest account, and their clicks cost 1.79 times as much.
In the median account, 32.2% of live keywords got zero impressions in January to June 2026. Count every enabled keyword in the same managed portfolio and it is 85.6%, because 90.3% of silent keywords sit inside paused or removed ad groups and campaigns.
Pooled, broad match keywords went from 48.6% of keyword spend in 2023 to 58.4% in the first half of 2026, but one account holds about half of that spend. In accounts tracked across the period, the median change is 0.0 points.
The reprinted table says a Quality Score of 10 halves your CPC. Inside the managed portfolio, the median rank correlation between score and CPC is 0.061, against 0.296 for click-through rate, and score 10 keywords paid 1.00x their account's median click.
Google recommends at least two responsive search ads per ad group; Optmyzr argues for exactly one. Across 100,634 enabled ad groups in the managed portfolio, 78.9% run one and 0.9% run three or more.
41,784 biddable campaign conversion goals across the managed portfolio, covering all but 509 of the 10,056 campaigns in the goal table. 37.8% carry a category whose label names no business outcome, and 36.8% carry one alongside a sales or lead category.
Across 740 Search campaigns that spent money in the twelve months to July 2026, 51.6% still include Google search partners. The decision is bimodal: about a third of accounts have it off everywhere, about one in five have it on everywhere.
Google flags search terms that are both added as a keyword and excluded by a negative. Across 9,193,221 rows in the managed portfolio the flag appears in about a third of accounts, on 1,490 distinct cases.
Across 1,058,686 campaign level negative keywords in the managed portfolio, the median account repeats 48.1% of them, and a repeated negative sits in a median of five campaigns.