Doctor Ads
A census of 63,252 change events across the managed portfolio: 91.9% touched a keyword, negative or targeting setting, ads took 1.4%, and 63.6% of the log was written by scripts rather than people.
Across the managed portfolio and 6.6 million clicks, the leftover row Google labels 'other search terms' holds a median of 44.0% of the clicks its category report accounts for.
An audit of 1,611 conversion actions inside the column Smart Bidding optimizes toward: 51.1% of lead-type actions count every conversion against Google's own advice, while 86.7% of sales follow it.
Across 7,977 Search campaign-months in the managed portfolio, the median campaign loses 43.18% of its impressions to Ad Rank and only 1.24% to budget, and rank carries 83.7% of everything lost.
Eight account checks ordered by the strength of the measurement behind each one, starting with the worst tenth of zero-conversion search terms, which holds a median 48.8% of the wasted spend across the managed portfolio.
Across 10,424 landing pages, pages scoring 9 or 10 on Google's mobile speed scale convert pooled clicks at 7.41% against 1.45% for the slowest, yet inside the median account the same relationship is only 0.11.
Compared inside the same ad group across 72,970 ads, Good beats Average on click-through rate in 71.1% of cases, while Excellent beats Good in only 48.3%.
Across the managed Google Ads portfolio and 6,071 scored campaigns, the median rank correlation between a campaign's optimization score and its click-through rate is 0.05, and for conversion rate it is -0.05.
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